Our Company

The planning of the company began in January 2002 and Site Control 24/7 was formally incorporated in March 2002 in Raleigh, North Carolina. The company is made up of two principal partners/shareholders: William "Gray" Rushin (read more...) and Jonathan Schwarz (read more...). Gray is a long-time high school chemistry teacher who currently teaches at Cary Academy and Jonathan is a 2002 Cary Academy graduate and is currently a student at Yale University. How did a chemistry teacher and student get involved in web communications? A good question with a long answer (that we will abbreviate here). Gray started a Web Site Club for students back in 1997. Jonathan joined as a freshman in 1998. While working together for four years, they noticed that they:

• both enjoyed challenging problems that involved systematic, logical thinking
• enjoyed the creative aspects of web design
• shared a similar attitude.....designing and constructing good web sites was a fun "hobby"
• found that the constant learning fulfilled a need for intellectual challenge
• discovered that many small businesses were struggling to develop a professional web marketing effort
• worked well together (the clincher)

In the summer of 1999, Gray founded the Summer Technology Institute in an effort to help other teachers bring the use of computer technologies into their classrooms. So, in addition to creating web sites, Jonathan and Gray have also teamed to teach classes on web technologies to groups of teachers from 1999 to 2003.

 What We Do

We believe that web communications are an essential and effective tool for growth that many small businesses have not resourced well. The reasons we believe this are discussed below. We want to provide small businesses and similar organizations with web solutions that work. To do this, we believe the business has to be given as much control over the effort as possible. Our specialty is to design a site that incorporates customized databases. The client is provided with a password-protected control panel (accessible over the web) which allows them to interact with their database and thus control the content of their web site 24 hours a day, 7 days a week. Does our company name make sense now? We want to give you site control ALL THE TIME. Waiting for a third party to update your web site does not work well. They have many, many sites to work on. They don't care as much as you do. The bottom line is that no one cares as much about your business as you do....so you need to take control....and we can help you do that.

 Our Roles

 Our Mission

Provide an exceptional product with exceptional service. Please contact us if you feel we have failed at our mission (also please send us some encouragement every now and then if we have met your high expectations).

 Why You Need Our Help

We started this business because we enjoy working with computer technologies and we enjoy helping people use the technologies successfully. The Web can be a powerful tool for business, but many businesses (especially small, home-grown businesses) struggle to harness these resources. Using the Web successfully requires expertise...and expertise requires TIME. Time is that one resource we can't order more of. Small business owners and operators don't have the time to allocate towards designing and implementing a web strategy that works. Its no wonder - it takes a lot of time to learn how to design and construct a web site. There are domains, servers, ISPs, HTML, javascript, CGI, FTP, gif, jpg, web forms, databases, php, etc, etc...not up on all the lingo...click here for a lesson in technology acronyms.

Is your hardware up to date? What software do you need?

There is a mind-boggling array of things to know and a consistent supply of things to learn (but personally, we enjoy it). So most small businesses make the obvious choice - they hire an outside company to design their web site. Initially this works, but gradually this arrangement begins to stagnate and break down.

Why?

Things change. Employees change, products change, phone numbers change and then the business has to be organized enough to keep track of the changes, organize the changes, communicate the changes to the company maintaining their web site, wait for them to make the changes, then follow up to see if the changes were made correctly. Now we are back to that limited resource...TIME. How many small businesses will successfully work with another company to keep everything updated. From our observations, not many.

What's the solution?

From our experience, small business owners are most successful when they can maintain control of their business and don't require the services of a multitude of outside companies that require communication, management, and time. With our products, a business owner will be able to maintain critical information in a timely way without computer expertise. Instead of communicating with us, you will communicate directly with your web site!

We offer a suite of EZUpdate Web Tools. With all of these tools, we will customize a database for your business and create a web-based, secure control panel that will allow you interact with and make changes to your database and web site with only simple typing skills required (an exception is the EZUpdate Product Showcase which requires you to create your own digital images either with a digital camera or by scanning). If you already have a web site, we can easily incorporate the EZUpdate Web Tools of your choice into your existing site. If you are just getting started, we can design your site from scratch, help you acquire a domain, set you up on our server, and incorporate any EZUpdate Web Tools that you would find beneficial.

As a small business owner, you have probably struggled with how best to advertise and market your products and services. There is an abundance of choices out there. However, as a method of long-term advertising I believe the Web is the second best method (What's the best method? Word of mouth advertising from your existing happy customers!) Most methods of advertising are prohibitively expensive if you really want to say anything. Is web site advertising a good deal?....compare us to yellow page advertising and you make the call. Keep in mind the limited amount of space and therefore limited amount of information that can be displayed in a Yellow Page ad. Also, you pay over and over for the same information. A web site can have unlimited amount of advertising space and information for a fraction of the cost. You can update the information 24/7. A yellow page ad is submitted once a year. If a mistake is made or information changes then you have to live with that problem until the next phone book comes out.

Price Per Month for Yellow Page Advertising:

• prices quoted by BellSouth for the Raleigh, North Carolina directory in 2003. Prices in your area may well be higher.

Any questions?.....consult our FAQ (frequently asked questions).